Overview
Client: Class Project
My Role: UX Strategy, UX Writer, and IA
Team: No teammates
Challenge:
1. Create a primary-user to quickly educate cannabis newbies on the differences, effects, and consumption
2. Create an efficient way to streamline the customer purchasing process
3. Increase customer satisfaction as it relates to wait-time
4. Include a secondary-user for budtenders that involves: messaging, ratings, response time and tips
1. Quantitative Data - 70% of customers were from out-of-state
2. Qualitative Data - most of those out-of-state customers had no knowledge of cannabis, its effects, or how to consume but continued to buy product(s)
3. Personas - created a user persona for both platform users (customer and budtender) with different user requirements and goals
4. Interactive Prototyping - designed 25 wired-screens for primary-user and 8 wired-screens for secondary-user
Timeline: 2019-2020 / 3 months
Research
Key Findings
on
Primary Users (Newbies) and Secondary Users (Budtenders)
User Persona Cards
on
Primary Users (Newbies) and Secondary Users (Budtenders)
Process and Artifacts
Sketches
Drawn sketches of various site pages on paper prior to designing them digitally.
Screens
Effects
User Flow
Red circle indicates the value or the main attraction for users. On the left, it's a Recommendation list of products for Newbies. On the right, it's the Message screen which is the source for earning tips after responding to Newbies in a timely fashion.
Newbie Users
Budtender Users
Design Iterations
Low-Fidelity Wireframes
Below are several screens produced in monochrome and drafted in Adobe Xd. The four screens at the end are for Secondary/Budtender users and the final four are for Newbie users.
Newbie Users
Newbie Users
Newbie Users
Newbie Users
Newbie Users
Newbie Users
Newbie Users
Newbie Users
Newbie Users
Newbie Users
Budtender Users
Budtender Users
Budtender Users
Budtender Users
Results
High-Fidelity Wireframes
Below are several screens with color/fonts and produced in Adobe Xd. The four screens at the end are for Secondary/Budtender users and the final four are for Newbie users.
Newbie Users
Newbie Users
Newbie Users
Newbie Users
Newbie Users
Newbie Users
Newbie Users
Newbie Users
Newbie Users
Newbie Users
Budtender Users
Budtender Users
Budtender Users
Budtender Users
Takeaways
1. First design project ever!
2. In using quantitative and qualitative data, I felt confident with the designs for both end users.
3. The process in selecting color and fonts for the UI was super enjoyable and something I'd like to learn to develop.
4. User research highlight - interviewed CEO of Wanna Brands (Nancy Whiteman) and former Executive Director of CO Department of Revenue (Barbara Brohl) who regulates marijuana to get their perspective and both offered positive feedback.
